Sosul Corporation
2024, Identity, Client:Sosul Corporation
소설 코퍼레이션의 아이덴티티 디자인을 진행하였다. 소설(小雪)의 소(小)와 펼친 형태의 책을 모티브로 하여 소설이라는 큰 주제를 브랜드의 시각적인 정체성에 녹여냈다.
I conducted the identity design for Sosul Corporation. Inspired by the Chinese character '小' [Sosul:小雪(’Sosul’ translates to ‘novel’ in English.)] and the unfolded shape of a book, I integrated the overarching theme of 'novel' into the brand's visual identity.
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