2022, Identity, Client:classywacky

    반항어른을 위한 브랜드 classywacky의 네이밍, BI, 제품, SNS 이미지 등 전반적인 브랜드 구축 작업을 진행했다. 항상 classy할 필요 없이, wacky한 모습도 좋다는 의미를 담아 로고를 제작하였다.
    I was involved in establishing the entire brand identity for classywacky, the brand for rebellious adults. This included naming, brand identity creation, product design, and SNS image. The logo was produced with the meaning that it was good to look wacky without always having to be classy.